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Product Strategy Workshop
Gibson Biddle's Online Product Strategy Workshop
Prelude: Pre-reading (5:12)
Intro to Product Strategy (28:08)
Positioning Exercise (6:53)
Positioning Epilogue (1:40)
Brand Exercise (12:13)
Brand Epilogue (7:12)
DHM Exercise (Delight, Hard to Copy, Margin) (13:34)
DHM Epilogue (4:11)
GLEe Exercise (Get Big, Lead, Expand) (7:13)
GLEe Epilogue (5:02)
GEM Exercise (Prioritizing Growth, Engagement & Monetization) (9:27)
GEM Epilogue (2:43)
SMT Exercise (Strategy, Metrics, Tactics) (14:45)
SMT Epilogue (2:46)
Roadmap Exercise (4:20)
Roadmap Epilogue (3:45)
Your Product Strategy Presentation (9:32)
Product Strategy Epilogue (2:11)
Netflix Quarterly Product Strategy Meeting Simulation (42:05)
Conclusions (9:16)
Appendix: Feedback & additional reading
Teach online with
SMT Exercise (Strategy, Metrics, Tactics)
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